Job Description

About the Role

10% Media is seeking a Social Media Manager to build and maintain robust content offerings and drive subscriber growth across 10% Media's social platforms, including Instagram, Facebook, TikTok, LinkedIn, Threads, YouTube, and X. This role is ideal for a social-native, execution-focused marketer with strong production instincts who wants a real seat at the table shaping how a distinctive brand shows up across platforms.

Reporting to the Head of Content and collaborating closely with Dan Harris, the Social Media Manager will play a key role in day-to-day social operations, content creation, community engagement, and audience development. Overarching social strategy is held within the broader content strategy; in a culture where the best idea wins regardless of title, the right candidate will pitch ideas and shape direction well beyond their own channels.

All 10% Media employees are remote, but the Social Media Manager should live in or around New York City and be comfortable traveling into Manhattan and/or north into the suburbs semi-regularly. (Transportation costs will be covered.)

Responsibilities

Manage Day-to-day Social Strategy Execution

• Collaborate with Dan Harris and the Head of Content on social direction—pitching ideas, catching and posting Dan's incoming, and serving as a creative thought partner within the broader content strategy.
• Build and maintain a long-term production calendar and oversee day-to-day publishing across our social portfolio, while leaving space for quick pivots that meet the moment.
• Ensure channel hygiene and optimization across all social platforms, including profile updates, link management, featured content, thumbnails, playlists, and overall feed presentation.
• Prioritize short-, medium-, and long-term initiatives with logic and flexibility.
• Regularly identify strengths and weaknesses in the current approach and suggest actionable improvements.

Support Social Content Creation & Community Management

• Script, produce and edit video content social.
• Hold finished videos, graphic carousels, and other content to high standards—aligned brand tone, visual appeal, coherent storylines, seamless transitions, proper color grading, effective audio and visual assets, and overall appeal.
• Draft effective captions and social-first copy that reflect Dan's voice and the 10% Happier brand tone.
• Bring strong editorial instincts and the ability to connect news and cultural moments to wisdom and pop-psychology takeaways.
• Stay informed on platform updates, algorithm changes, emerging formats, and social media best practices.
• Foster community engagement through audience interaction, social listening, and proactive trend monitoring.
• Post to the proper channels in a timely manner.

Coordinate with External Partners & Talent

• Communicate effectively with outside talent and partner institutions to build relationships and collaborations.
• May coordinate freelance support when needed, with clarity and integrity.
  

Measurement & Optimization

• Monitor performance metrics and identify opportunities to improve engagement, reach, audience growth, and overall content performance.
• Bring a data-informed approach to continuous improvement across platforms.

Manage Day-to-day Social Operations

• Build and maintain efficient, transparent production and communication systems.
• Organize and keep track of incoming ideas from Dan and the team.
• Help establish scalable processes, workflows, and best practices across social operations.

Must-have Qualifications

• 3+ years managing social media for a creator or brand.
• Strong understanding of the major social platforms and their evolving ecosystems.
• Ability to produce, shoot, and edit video to a high standard appropriate for social.
• Strong copywriting, content planning, and editorial judgment.
• Extraordinarily high attention to detail and organizational skill, with excellent project management and communication skills.
• Experience analyzing social performance data and translating insights into action.
• Ability to manage multiple priorities autonomously in a fast-paced, deadline-driven environment.
• Based in or around New York City, and able to travel into Manhattan and/or the suburbs semi-regularly (transportation costs covered).

Nice-to-have Qualifications

• Genuine passion for Dan's specific brand and message, and familiarity with the 10% Happier voice.
• Interest in meditation, mindfulness, or the broader wellness and pop-psychology space.
• Understanding of audience development and growth strategies.
• Experience supporting influencer, creator, talent, or partnership-driven activations.
• Experience working across both external partners and cross-functional internal teams.

Team Culture

• Can-Do Attitude:  We strive to work hard, meet new challenges with an open mind, and flex our skills and capacity.
• Proactive Problem Solving:  We are a team of problem solvers, applying good judgment and forward-looking initiative to anticipate needs, suggest solutions, and always support our colleagues.
• Calmness:  We strive for a low resting heart rate, can discern when urgency is and is not required, and take the time to reason through decisions.
• Clarity:  We strive to understand our own thoughts and biases, and to say what we mean, in both written and verbal communication.
• Curiosity:  We strive to ask questions first, and to seek to understand other perspectives and opportunities.
• Kindness:  We strive to treat others the way we want to be treated.
• Attention to Detail:  We strive to get the little things right, because we know that doing so makes a difference to our colleagues and our audience.
• Integrity:  We strive to be honest and transparent, and to do the right thing even when no one is looking.
• Mindfulness:  We strive to be aware of what's happening in us and around us in the present moment, which allows us to respond wisely instead of reacting unskillfully.

About 10% Media

10% Media is a content company built around the work of bestselling author, journalist, speaker, and podcaster Dan Harris. We produce the 10% Happier podcast, Dan's Substack, social media, and support his work as a speaker and author.

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