Job Description

Job Title: Digital Content Writer

Location: Hartford CT

Duration: 12 Months

Rate: $65/hr. on 1099

Responsibilities:

Experiences Required for This Role

Website Content Writing – At least 3 years of measurable experience in the following:

• Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
• Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
• Aligning content with business goals, stakeholder objectives, and user needs
• Inventorying and auditing of content on a local or enterprise level
• Copywriting – a high proficiency in writing for real people and motivating them to action
• Conducting in-depth research on industry-related topics to develop original content and optimize current content
• Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
• Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:

Content Lifecycle Governance – At least 3 years of experience and use cases with the following:

Knowledge, Skills, and Ability

Website Writing and Content Management

• Knowledge of Sitecore or a comparable CMS
• Content creation for websites
• Expert copywriting and editing skills
• Content marketing
• SEO and analytics
• Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
• Effective communication skills
• High emotional intelligence

Preferred Skills & Qualifications

• Proficient in Sitecore 10.2
• Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
• 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
• Proficient in Digital content standards and plain language guidelines
• Experience with chatbots, search consoles, and helpdesk services
• Proficiency with content tools, especially development, inventory/auditing, and SEO tools
• A portfolio of published online content
• Industry certification in a field-related discipline
• 1 year of experience using customer relationship management platforms such as Salesforce
• 1 year of experience using Google Analytics (preferable GA4)
• 1 year of experience using data dashboard software like Power Bi

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